The Person Behind the Skills

I'm Asma, your lash lift specialist, brow obsessive & skin therapist.

I've been doing this for over twenty years, and I still get genuinely excited every time someone sits in the chair.

My favourite part of this work hasn't changed since the beginning — that moment when someone looks in the mirror and sees exactly what they hoped for. Twenty years in and that moment still gets me every time.

Some things you should know about me: I love the details. I'm a perfectionist in the very best way. I believe in calm over chaos, in unhurried appointments, in treatments built entirely around you — not a protocol from a training manual. My studio is a safe, inclusive space where every client leaves feeling confident going completely makeup-free.

I started threading brows at thirteen. Practising on my three sisters. My mum. Anyone who would sit still long enough. By the time I was formally trained with NovaSash USA, Lash Perfect and Xtreme Lashes, I already had a decade of instinct behind me — and a bespoke technique that ensures no damage to your natural lashes.

I spent two years as a resident specialist at Harvey Nichols Knightsbridge. I've worked with Pixie Lott — she wore my bridal lashes on her wedding day — Dina Asher-Smith, Ayra Starr and Joely Sanderson. SheerLuxe has featured my work twice. Grazia, Elle, Harper's Bazaar, Glamour, Stylist and The Sunday Times Style have all sent writers. My clients include high-profile names, new mums, busy professionals and everyone in between.

My studio is at Gossamer Gardens in East London, with a residency at The Wellness Club by Dr Kate in South Kensington. I also offer on-location services for destination weddings, campaigns and home visits across London.

But the review I come back to most just says: "I've finally found my person."

That's what I'm here to be for every client who books with me. Whether it's your first visit or you've been coming for years — I'm here to give you lashes, brows and skin that feel effortlessly, completely you.

Come in, relax, and leave looking like yourself — just the best version of it.

I look forward to meeting you.

With love, Asma x